01Challenge
Knowing who really competes is a judgment call, not a lookup.
Telling two products genuinely compete, rather than that their names sound alike, takes knowing active ingredient, therapeutic class, route, dosage form and regulatory pathway well enough to say so with confidence. Doing that by hand, per product, across a portfolio, does not scale.
Manual, inconsistent research
Without a standard process, two analysts researching the same drug can land on two different competitor lists, based on general web research and personal judgment.
Disconnected sources of truth
Authoritative pharmacological facts live in regulatory data. Hard-won competitive knowledge lives in a separate internal list. Nothing reconciled the two automatically.
No fast, repeatable entry point
There was no single place to type a drug name and immediately see what the web thinks the competitors are, and whether that matches what is already on file.