WebsitesProfessional Services
Corporate Website Redesign
For an established professional services firm, a rebuilt corporate website organized around the questions clients arrive with, and editable by the firm without a developer.
ServicesWebsites & Web Experiences
Websites built around your business.
From professional corporate websites to high-conversion digital experiences, Gen Clover designs and engineers websites that look exceptional, communicate clearly and perform reliably.
Overview
The short version.
Your website is usually the first thing a prospective client, candidate or investor sees, and often the only thing they see before deciding whether to get in touch. It has to explain what you do in seconds, look like the business you are, and make the next step obvious.
We build websites as products rather than brochures: structured around the questions visitors arrive with, fast on every device, editable by your team without a developer, and measured from day one so you know which pages are earning their place.
Capabilities
What this covers.
The pieces that make up Websites & Web Experiences. Most projects draw on several of them.
- 01
Corporate Websites
A credible digital presence for established businesses.
- 02
Professional Websites
For consultants, advisors and professional service firms.
- 03
Startup Websites
Clear, credible launches for new businesses and products.
- 04
Premium Brand Websites
High-end digital experiences where design and perception matter.
- 05
Marketing Websites
Campaign and conversion-focused experiences.
- 06
Content-Driven Websites
Structured publishing and CMS-led experiences.
How we approach it
From first conversation to working system.
- 01
Audit and intent mapping
We inventory the current content, analytics and search data, then map the questions each type of visitor arrives with.
- 02
Structure before surface
A sitemap, navigation model and page templates are agreed before any visual design, so the design serves the structure.
- 03
Design system, then pages
Type, color, spacing and components are defined once. Every page is assembled from reviewed parts, so it stays consistent as it grows.
- 04
Build, migrate, measure
Responsive, accessible build on a CMS your team can use, a full redirect map from old URLs, and analytics events defined before launch.
Outcomes
What is different afterward.
Clear in seconds
A first-time visitor understands what you do and who it is for without scrolling.
Owned by your team
Pages, copy and images are updated in the CMS, without a ticket or a release.
Built to be found
Technical SEO, metadata and structured data are part of the build, not an afterthought.
Every page leads somewhere
A consistent, measured route into an inquiry from every page on the site.
Deliverables
- Discovery and requirements definition
- Information architecture
- UX/UI design
- Responsive frontend development
- CMS where required
- Contact and lead-capture forms
- Analytics integration
- SEO foundation
- Performance optimization
- Security configuration
- Deployment and launch support
- Optional maintenance and continuous development
Questions
About Websites & Web Experiences.
The questions we hear most often before a project starts.
- Yes. Content lives in a CMS with structured fields, so your team edits pages without touching code and without breaking the design.
- Not if the move is planned. We map every old URL to its new home, keep metadata, and check the site is crawlable before and after launch.
- We structure it, edit it and write where needed, working from your expertise. The best website copy comes from the people who know the business.
- Whichever fits your team. We usually recommend a headless CMS for flexibility and speed, but we choose based on who will edit the site and how often.
Planning a new website?
Describe where things stand today and what you want to change. We will reply with a considered first view, not a sales deck.
Intelligence → Innovation → Automation → Growth