01Challenge
Assembly by hand does not scale.
Nothing about the manual process was careless. It simply could not keep up once every recipient needed their own version of the same output.
Slow to assemble
Up to a dozen sections had to fit a fixed layout, to the pixel, for every single recipient.
Personal at scale
A unique tracked code per recipient and location simply cannot be placed by hand across a print run.
Hard to trace
Nothing reliably recorded which output, or which incentive, went to whom.
Risky incentives
One wrong incentive code awards the wrong points to the wrong person. That is a commercial error, not a cosmetic one.